ABOUT US

At Not Couture, we believe that creative expression is a powerful vehicle for genuine connection not just with others, but with ourselves. We aim to create designs that reflect a unique approach to who we are as humans. We look into the future through our own perspective of what innovation, comfort, and durability mean as the ultimate expression of sophistication.

We believe in the ability of design and comfort, to empower people. 

From product development in Montreal, graphic design hub in Mexico City to our design centre in Toronto, and our apparel partners in Tiruppur, we are proudly a global company, designed for humans by humans.

We design wardrobe essentials with the ability to be both witty and comfortable. Bold and universal. All-terrain and made-to-measure. 

OUR STORY

Our first names don't matter, nor our last names, our skin colors, who we love, nor who we pray to. No matter our professions, our mistakes, or our triumphs. We are the #NTCTR Creators.

In the middle of the Coronavirus pandemic, three humans combined their creative powers and unique points of view to create Not Couture, a glocal brand that aims to empower humans to be comfortable in their own minds, in their own bodies – in Not Couture clothes.

Join us as we connect with our true selves through the process of social sustainability. A process that encourages self-discovery through the pop culture Imaginarium. A process that sets us apart – and brings us humans together.

Share your uniqueness with the Not Couture community. #NTCTRHumans